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Delivering an effective message begins with the right script. The process is simple, although not necessarily easy. It starts by clearly defining the audience; then crafting the message in language that’s precise, colorful and vivid, and finally, choosing the appropriate style and vehicle for maximum impact.

I have over 25 years of creative writing experience for broadcast, corporate video, the Web, sketch & character comedy, and training & promotional materials.

Some of the projects and companies for which I've developed scripts include a marketing piece for a national consortium of ophthalmologists, The Fashion Association Awards in NYC, an off-beat "virally marketed" video for Blue Cross/Blue Shield designed to boost awareness of a new company mascot, an educational video for the NC Wildlife Habitat Foundation, a promotional video for CaptiveAire-the nation's leading manufacturer of kitchen ventilation equipment, promotional pieces and biographies for a premier wedding and video biographer, training CD-ROMs for medical professionals, and many more.

If I can assist with your project, whether as a scriptwriter, copy editor or just to brainstorm, contact me.

Details about specific projects and script samples are available upon request.

 

   

"It's refreshing to work with someone who not only 'gets it' and stays focused on our needs as a client, but also puts some fun into the process."   (Jan McLaurin - CEO, The Travel Company)

Kevin Silva is an incredibly talented writer who uses his keen sense of humor to deliver your message in a clever way. To introduce our employee recognition program, he created a cast of memorable characters built around the nomination form (a cute little fellow called Phil N. Form). The characters explained the program in an engaging story that featured singing and dancing. Employee reaction to the video was tremendous with many people humming and singing Kevin's songs. The national launch was a huge success thanks to the video and Kevin's clever script.  (Thomas Beam - Corporate Sales Communications Manager, RBC Centura)

"A talented professional who makes us look good every time."   (Steve Friedman - Sr. Producer, CFI Media)

 

 
     
 
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